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Tuesday, May 1, 2018

CMO Today: WhatsApp CEO Leaving Facebook; Publishers Protest Google GDPR Policy; Next ...

Internet-radio service Pandora carried out a study that found that higher ad loads can push users to pay for an ad-free version. But subscriptions don't make up for the lost ad revenue from those who listen less or leave the service altogether. [Wired]. At the BBC News NewFront, the British broadcaster ...
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Internet-radio service Pandora carried out a study that found that higher ad loads can push users to pay for an ad-free version. But subscriptions don't make up for the lost ad revenue from those who listen less or leave the service altogether. [Wired]. At the BBC News NewFront, the British broadcaster ...

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