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Monday, November 20, 2017

Digital ad spend may touch Rs 13k cr mark by Dec 2018: Assocham-KPMG survey

The digital ad spend, currently at Rs 9,800 crore, will see an exponential increase on widespread usage of 3G-4G services and the ongoing surge in Internet penetration, according to the survey conducted by industry body Assocham and KPMG. Citing the 2016 data, the report said the digital ad spend ...
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The digital ad spend, currently at Rs 9,800 crore, will see an exponential increase on widespread usage of 3G-4G services and the ongoing surge in Internet penetration, according to the survey conducted by industry body Assocham and KPMG. Citing the 2016 data, the report said the digital ad spend ...

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