Will regulatory action protect consumer privacy or Facebook's profits?

Zuckerberg's congressional testimony has led to much hand wringing as to what the response (if any) should be to the seemingly competing goals of innovation in the internet space (that is fueled by the selling of consumer data) and privacy protections. One of the solutions offered is EU-style legislation.
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Zuckerberg's congressional testimony has led to much hand wringing as to what the response (if any) should be to the seemingly competing goals of innovation in the internet space (that is fueled by the selling of consumer data) and privacy protections. One of the solutions offered is EU-style legislation.